Kodak’s got to go back and crunch their numbers about the film market. All people want are these little yellow boxes of film, and that should be their core business, even it means reducing the company’s size further. Kodak needs to hire people that actually know about film photography. It needs to market it properly and set up some great labs in strategic places with great customer service.
“Film division is still profitable,” says Kodak [update] - British Journal of Photography (via photographsonthebrain)

(via photographsonthebrain)

Source: bjp-online.com

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